Organizing startup events better!

We recently hosted the Leap EdTech Summit and here are things that made it so special, hope it makes your events better :)

  1. Research on the subject

Researching on the sector, figuring out major challenges in the sector by interviewing relevant leaders from the industry, founders with startups at different stages and investors helped build relevant content.

2) Fixing the Date, Venue & Content First a great idea

· Start working on the event at least 4 months prior

· Fridays are the best days to host events

· Make sure there are no other large events happening on the exact same date

· Envision the number of audience and look for a suitable venue, 5 stars are expensive and usually costs about INR1800/- per person just for the food

· Looking at alternatives like convention centers is a good idea

· Talk to industry leaders, journalists, subject matter experts and fix the agenda

· Start approaching speakers, asking for introductions from relevant people is a very good idea if you don’t know your prospective speakers

· Try honing down your keynote very early

3) Saying No

A very crucial and difficult part to build a great event is saying “NO” specially when it’ll come to money, you’d be drowned by requests from entrepreneurs, investors, PR firms and of course sponsors asking for Speaking slots, ensure that you involve only and only relevant speakers at your event, you’d be amazed by the kind of feedback you’d have from audience

4) Creating Partners

Events are like battles, having partners help you big time, build tons of relevant partners — media partners, outreach partners, snacks partners, gifting partners etc, this will help you win and build a brand

5) Paid Event

If you’ve done all mentioned at the top, people will happily pay to come to your conference, we keep a very minimal fee as our conferences are meant to help entrepreneurs, charging helps you confirm people will turn up, but only relevant people will turn up that also means no ridiculous questions from the audience and extremely happy speakers

6) Instructions to speakers

Ensuring you set some ground rules with speakers is very important, ensuring that all will participate on a call for understanding the context is very crucial, you don’t want your speakers to be talking on stage about something that’s not relevant for your audience, ensuring they do not promote any specific brand or their own companies and reaching the venue an hour before are some important factors to clearly communicate. Another extremely disclaimer to give is that you’re not responsible for any PR/ e-mail campaign to have their names mentioned, we got a couple of phone calls from offices of the speakers pressurizing us to send their names to the media, we decided to drop both of them from the conference

7) Have your cue sheets in place

Having cue sheets on whose next and who’d be taking care of what is the most important document to run a great show, it keeps you away from chaos and mistakes

8) Booths are great

Companies and startups love exhibiting their products and it’s a good source of revenue and hence keeping a limited number of booths is a good idea, too many booths could liquidate the importance and hence 6–8 booths are sufficient

9) Vertical events are better

Pick one subject and work on solving that, instead of generic events, vertical events have more meaningful audience and create impact


Have a dedicated team to look at social media for your event, our event #Leapedtech trended on twitter