I totally agree that affordability for this service should be top of mind. For low income individuals that qualify, the service is $5 a year. If you don’t qualify, you can still pay $14.90 a month, which is the cheapest public transportation membership in the Bay Area (muni is $70-$80 a month). Also, unlike Bart / Muni you are not paying for bike share with taxes. That being said, the $3 dollar for first 30 minutes (and $3 for the next 15 minutes) is a little pricey. I think the bike share folks want to incentive memberships over one time use, but I can’t be certain.