Loved the article. Improving the cost factors with convenience for a large set of people is the key for Uber’s growth and as you rightly said, the cost of convenience becomes too high for many of Uber for X models.

Focus on the cost to company for service is a very significant factor for all such models. While Uber has been able to leverage existing cars & taxis to remain asset light, lot of its X model find it very hard to get this right.