(From my presentation in UXNow 2022) There are moments in a life of a designer when he feels that his work or designs are nothing short of magic, there are moments when his customer gives him a chance to feel that the magic he has build is serving them well. …

“We are going to make it Big. We will impact millions of lives and trust me, we will make a dent in the universe!” said Vss to me while we were sipping tea in our cafeteria. That was circa 2010, we were working on many products simultaneously. …