Design Sarpanch @Paytm.
As you build your product or service, bifurcate your approach. Remind your team that, initially, your prospective customers are lazy, vain, and selfish. Optimize for the first 15 seconds as a compartmentalized project. And then, for the customers that survive the first 15 seconds and actually come through the door, build a meaningful experience and relationship that lasts a lifetime.