Final Olympic Bid Logo

For my logo, I decided to call upon famous landmarks within Philadelphia, the “LOVE” statue and the Liberty Bell. I created a slight wider version with the text to the left and slightly taller version with the text beneath to use depending on the space available. I created a pattern out of the zero with the negative space of the bell by flipping the bell horizontally so when the pattern is scanned horizontally, the swinging of the bell is implied. This pattern also shows a variation of a star between the zeros, giving a subtle call back to the American Flag. I had the summer Olympics, so I choose a more vibrant version of colors from the American flag to reflect the season.