Raihanah Rajab

The above image is my “Culture Wall,” created by GapingVoid, a company that helps people design their organizational culture. The art is done by Hugh MacLeod, who has drawn pictures for books by Seth Godin and many other influential individuals and companies.

3. Pair your openness with competence. A revealing experiment led by psychologist Elliot Aronson tracked audience reactions to participants in a game show. When the high-performing contestants spilled coffee on themselves, the audience liked them more. They were competent, yet also relatable: human and imperfect. But when the mediocre performers did the same thing, people liked them less. The takeaway: if you’re doing your job well, people want you to be human. It’s when you’re underperforming that powerless communication backfires.