3. Pair your openness with competence. A revealing experiment led by psychologist Elliot Aronson tracked audience reactions to participants in a game show. When the high-performing contestants spilled coffee on themselves, the audience liked them more. They were competent, yet also relatable: human and imperfect. But when the mediocre performers did the same thing, people liked them less. The takeaway: if you’re doing your job well, people want you to be human. It’s when you’re underperforming that powerless communication backfires.