Inevitably, they’ll ask for features that add complexity to the product, making it harder to understand for a new person who’s trying it out for the first time. Sometimes this additional complexity is worth it, but more often it’s not. Whenever we built the #1 most requested feature of our existing users, it got used by <5% of users, so it really needs to be a game changer for those <5%. And remember: it’s a lot easier to add features than it is to take them away. So be careful with what you add.