HOW TO Use MEDIUM AS A MARKETING TOOL FOR YOUR BUSINESS

Medium

Medium is a popular online platform that allows anyone to publish their stories, opinions, and insights. It has over 60 million monthly readers and covers a wide range of topics, from technology and entrepreneurship to personal development and social issues.

But Medium is not just a place to share your thoughts and ideas. It can also be a powerful marketing tool for your business if you know how to use it effectively. In this post, I will show you how to leverage Medium to:

• Build your brand awareness and credibility.
• Drive traffic to your website and generate leads.
• Grow your email list and nurture your prospects.
• Convert your readers into customers and advocates.

Build your brand’s awareness and credibility.

One of the main benefits of Medium is that it gives you access to a large and engaged audience that is interested in your niche. By publishing high-quality and relevant content on Medium, you can showcase your expertise, demonstrate your value proposition, and establish yourself as a thought leader in your industry.

To build your brand awareness and credibility on Medium, you should:

• Create a professional profile that reflects your brand identity and personality. Include a clear bio, a catchy headline, a link to your website, and a call-to-action (CTA) to invite readers to follow you or subscribe to your newsletter.
• Choose a suitable publication to publish your stories. You can either create your own publication or join an existing one that matches your niche and audience. Publications can help you reach more readers, boost your visibility, and increase your chances of getting curated by Medium editors.
• Write engaging stories that provide value to your readers. Use catchy titles, captivating images, and compelling introductions to hook your readers’ attention. Use subheadings, bullet points, and quotes to break up your text and make it easy to read. Use data, facts, examples, and stories to support your arguments and provide credibility. Use CTAs to encourage readers to clap, comment, share, or follow you.
• Optimize your stories for SEO. Use relevant keywords, tags, and descriptions to help your stories rank higher on search engines and Medium’s algorithm. Use internal and external links to direct readers to other related content on your website or Medium

Drive traffic to your website and generate leads.

SEO

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Another benefit of Medium is that it can help you drive traffic to your website and generate leads for your business. By publishing valuable content on Medium, you can attract potential customers who are interested in your niche and solutions.

To drive traffic to your website and generate leads from Medium, you should:

• Include relevant links to your website in your stories. You can either link directly to your landing pages, blog posts, products, or services or use anchor text to embed the links in your content. Be careful not to overdo it or spam the readers with too many links.
• Offer lead magnets in exchange for the readers’ email addresses. Lead magnets are free resources that provide value to readers and entice them to sign up for your email list. Examples of lead magnets are ebooks, checklists, templates, webinars, courses, etc. You can create a landing page for your lead magnet on your website or use a third-party tool like MailChimp or ConvertKit to capture the email addresses.
• Use pop-ups or banners to promote your lead magnets on Medium. You can use tools like [Upscribe] or [Rabble] to create pop-ups or banners that appear on your Medium stories and invite readers to download your lead magnet. You can customize the design, timing, and placement of the pop-ups or banners according to your preferences. Read more about banners on this amazing ads article guide.

Grow your email list and nurture your prospects.

Email marketing

Once you have captured the email addresses of the readers who downloaded your lead magnet, you can use email marketing to grow your relationship with them and move them along the sales funnel, use platforms like Getresponse to automate your email marketing.

To grow your email list and nurture your prospects on Medium, you should:

• Send a welcome email that thanks the reader for downloading your lead magnet and introduces yourself and your business. You can also ask the reader a question or invite them to reply to start a conversation.
• Send a series of follow-up emails that provide more value to the reader and showcase how your product or service can solve their problem or meet their needs. You can also share testimonials, case studies, or social proof from other customers who have used your product or service.
• Send a sales email that makes an irresistible offer to the reader and urges them to take action. You can use scarcity, urgency, discounts, bonuses, guarantees, etc. to persuade the reader to buy from you.
• Send a thank-you email that confirms the purchase and provides the reader with access details or delivery information. You can also ask the reader for

Convert your readers into customers and advocates.

Customer conversation

The ultimate goal of using Medium as a marketing tool is to convert your readers into customers and advocates for your business. By delivering value and satisfaction to your customers, you can increase your retention, loyalty, and referrals. Use KlickTipp

To convert your readers into customers and advocates on Medium, you should:

• Provide excellent customer service and support. You can use tools like [Zendesk] or [Intercom] to communicate with your customers and answer their questions, complaints, or requests. You can also use tools like SurveyMonkey or Typeform to collect feedback and suggestions from your customers and improve your product or service.
• Encourage customer reviews and ratings. You can use tools like Trustpilot or Yotpo to collect and display reviews and ratings from your customers on your website or social media. You can also incentivize your customers to leave reviews by offering discounts, coupons, or freebies.
• Create a referral program that rewards your customers for bringing new customers to your business. You can use tools like ReferralCandy or Viral Loops to create and manage your referral program. You can also use tools like BuzzSumo or Mention to monitor and track the mentions of your brand on social media and other platforms.

Conclusion

Medium is a great platform to share your stories and ideas with the world. But it can also be a powerful marketing tool for your business if you know how to use it strategically. By following the steps outlined in this post, you can use Medium to:

• Build your brand awareness and credibility.
• Drive traffic to your website and generate leads.
• Grow your email list and nurture your prospects.
• Convert your readers into customers and advocates.

I hope you found this post helpful and informative. If you did, please clap, comment, share, or follow me for more content like this. And if you want to learn more about digital marketing, you can check out my website or subscribe to my newsletter

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