That hasn’t been the case for us. A grassroots reforestation project was launched and grown through repeated crowdfunding campaigns for the same cause, addressing the changing needs of each year. Indiegogo realized that many people had campaigns that had touched a chord that people wanted to hear more than once, so they recently developed their InDemand category, to allow campaigns that had reached their initial goal to become evergreen.

The challenge is that the general public isn’t aware of the benefit to the cause, to not have to relaunch a campaign from ground zero each time. But as it becomes more widely used, I believe there will be better understanding by the contributing public. And, Indiegogo is learning from the responses of those of us who are on this new platform, how it can become more clear to repeat donors through the programming choices they are giving us internally. When they introduced InDemand, they couldn’t know what we’d need for the sake of clarity in continuity! We’re bushwhacking our way into new territory!

Here’s a resource that could be valuable to others getting started in the crowdfunding world, created by attorney Jenny Kassen, who’s led the way for crowdfunding to become a way small businesses can raise capital.