I work on a substantial amount of copy writing/editing every day and there’s a strange thing I do every time a piece of word document comes to me. I always change the font to Calibri before I work on it. It’s a little odd, isn’t it? My brain just doesn’t seem to function probably if I were to leave the document in its original font, be it Arial, Times NR, whatever font it may be. I’d usually end up staring at the computer for the longest time. Not very efficient, I know. Somehow, Calibri feels very comforting to me. The information transmitted via Calibri is received quickly. Similarly, my ideas and thoughts would quickly, effortlessly, turn into the little black characters that pop up across the computer screen.

I got curious about my peculiar affection towards Calibri so I did a desktop search on the typeface. According to Wikipedia, Calibri has replaced Times New Roman as the default typeface in Word and replaced Arial in PowerPoint, Excel, Outlook and WordPad in Office 2007. Its creator Luc(as) de Groot described it as having a warm and soft character. https://en.wikipedia.org/wiki/Calibri

Some people say that there’s a whole psychology behind font choices and that different fonts may convey the same message in different ways. This is probably the reason why brand managers or designers are usually very cautious about the fonts used in logos, collateral and basically all forms of visual communication. As a case in point, look at the evolution of the Google logo: https://en.wikipedia.org/wiki/Google_logo

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It’s a simple string of 6 alphabets yet it conveys so much more than just the name of the company. Like a piece of art, everyone has his own interpretation so I’m leaving it you to decide what you see in the new Google logo ;)

Back to Calibri, this article says that people who use this typeface are “fun-loving; are the favourites at communication conferences because they are always organizing happy hours and making new friends”. Well, I’m not too sure about that.

See what your typeface says about your personality here: http://bit.ly/2w9Q2BU

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Business Development and PR Manager at OWNDAYS SG

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