Rajan LuthraLoving a country…Independence Day is beyond pride and celebration. It is a moment of remembering and reflecting upon freedom — the past and the future2 min read·Aug 15, 2022----
Rajan LuthraThe sunset over SialkotVanity of walls and divisions between communities and countries brings alive the surreal loss of home. Jammu cut off from its closest mate3 min read·Feb 17, 2022----
Rajan LuthrainCaramelPostIdentities in flux: Our 21st century individualistic social identitiesHow technology and social media are triggering a more individualistic identity — shedding our given sense of self6 min read·Feb 16, 2022----
Rajan LuthraLife beyond the expresswayExpress living is devoid of unexpected experiences that might rejuvenate and enrich us. Shyam Benegal’s Yatra, or an old highway remind…3 min read·Sep 9, 2021----
Rajan LuthrainCaramelPostBeyond rainbows of JuneHow do brands move beyond the June pride tokenism support they show to the LGBTQ+ community?5 min read·Jul 9, 2021----
Rajan LuthrainCaramelPostIndia’s early 20th century pop-cultureVisual pop-culture forming language, behaviour, consumption in early 1900s — a base of modern Indian aesthetics, art, films &…6 min read·Aug 9, 2020----
Rajan LuthrainCaramelPostSpatial intimacy in the times social distancingCovid could cause a behavioural U-turn on how we see our homes and create deeper spatial intimacies with friends and loved ones4 min read·Jul 26, 2020----
Rajan LuthrainCaramelPostThe fairness of languageWhile brands must go beyond cosmetic changes of glow&lovely, what are our deeper beliefs around darkness or black that create the bias?4 min read·Jul 16, 2020----
Rajan LuthrainCaramelPostThe thin air of nostalgia marketingCovid lockdown got the dependable Parle-G stocked again. Their 2018–19 campaign soaked in nostalgia. But does it work?3 min read·Jul 11, 2020----
Rajan LuthrainCaramelPostLet’s take it offlineHow good is intuitive UX and digital design? Where is conscious thinking headed?3 min read·Jul 6, 2020--1--1