Rajan Luthra – Medium

Rajan Luthra

Rajan Luthra

Loving a country…

Independence Day is beyond pride and celebration. It is a moment of remembering and reflecting upon freedom — the past and the future

2 min readAug 15, 2022

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Loving a country…

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Rajan Luthra

The sunset over Sialkot

Vanity of walls and divisions between communities and countries brings alive the surreal loss of home. Jammu cut off from its closest mate

3 min readFeb 17, 2022

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The sunset over Sialkot

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Rajan Luthra
in
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Identities in flux: Our 21st century individualistic social identities

How technology and social media are triggering a more individualistic identity — shedding our given sense of self

6 min readFeb 16, 2022

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Identities in flux: Our 21st century individualistic social identities

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Rajan Luthra

Life beyond the expressway

Express living is devoid of unexpected experiences that might rejuvenate and enrich us. Shyam Benegal’s Yatra, or an old highway remind…

3 min readSep 9, 2021

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Life beyond the expressway

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Rajan Luthra
in
CaramelPost

Beyond rainbows of June

How do brands move beyond the June pride tokenism support they show to the LGBTQ+ community?

5 min readJul 9, 2021

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Beyond rainbows of June

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Rajan Luthra
in
CaramelPost

India’s early 20th century pop-culture

Visual pop-culture forming language, behaviour, consumption in early 1900s — a base of modern Indian aesthetics, art, films &…

6 min readAug 9, 2020

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India’s early 20th century pop-culture

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Rajan Luthra
in
CaramelPost

Spatial intimacy in the times social distancing

Covid could cause a behavioural U-turn on how we see our homes and create deeper spatial intimacies with friends and loved ones

4 min readJul 26, 2020

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Spatial intimacy in the times social distancing

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Rajan Luthra
in
CaramelPost

The fairness of language

While brands must go beyond cosmetic changes of glow&lovely, what are our deeper beliefs around darkness or black that create the bias?

4 min readJul 16, 2020

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The fairness of language

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Rajan Luthra
in
CaramelPost

The thin air of nostalgia marketing

Covid lockdown got the dependable Parle-G stocked again. Their 2018–19 campaign soaked in nostalgia. But does it work?

3 min readJul 11, 2020

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The thin air of nostalgia marketing

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Rajan Luthra
in
CaramelPost

Let’s take it offline

How good is intuitive UX and digital design? Where is conscious thinking headed?

3 min readJul 6, 2020

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Let’s take it offline

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Rajan Luthra

Rajan Luthra

Rajan studies semiotics and cultures for a living, and dabbles in prose, poetry, paints and palettes for a life.

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