Rajan LuthraFleeing fragility — the emerging Indian manMen’s grooming is fast freeing itself of the fragility of needing a war-paint application of a face cream.Jul 25Jul 25
Rajan LuthraLoving a country…Independence Day is beyond pride and celebration. It is a moment of remembering and reflecting upon freedom — the past and the futureAug 15, 2022Aug 15, 2022
Rajan LuthraThe sunset over SialkotVanity of walls and divisions between communities and countries brings alive the surreal loss of home. Jammu cut off from its closest mateFeb 17, 2022Feb 17, 2022
Rajan LuthrainCaramelPostIdentities in flux: Our 21st century individualistic social identitiesHow technology and social media are triggering a more individualistic identity — shedding our given sense of selfFeb 16, 2022Feb 16, 2022
Rajan LuthraLife beyond the expresswayExpress living is devoid of unexpected experiences that might rejuvenate and enrich us. Shyam Benegal’s Yatra, or an old highway remind…Sep 9, 2021Sep 9, 2021
Rajan LuthrainCaramelPostBeyond rainbows of JuneHow do brands move beyond the June pride tokenism support they show to the LGBTQ+ community?Jul 9, 2021Jul 9, 2021
Rajan LuthrainCaramelPostIndia’s early 20th century pop-cultureVisual pop-culture forming language, behaviour, consumption in early 1900s — a base of modern Indian aesthetics, art, films &…Aug 9, 2020Aug 9, 2020
Rajan LuthrainCaramelPostSpatial intimacy in the times social distancingCovid could cause a behavioural U-turn on how we see our homes and create deeper spatial intimacies with friends and loved onesJul 26, 2020Jul 26, 2020
Rajan LuthrainCaramelPostThe fairness of languageWhile brands must go beyond cosmetic changes of glow&lovely, what are our deeper beliefs around darkness or black that create the bias?Jul 16, 2020Jul 16, 2020
Rajan LuthrainCaramelPostThe thin air of nostalgia marketingCovid lockdown got the dependable Parle-G stocked again. Their 2018–19 campaign soaked in nostalgia. But does it work?Jul 11, 2020Jul 11, 2020