Very well written article.
Vineet Karhail

“advanced” users of whatsapp usually ignore such messages, but there are many users in younger and older age groups who open all whatsapp messages. I know of a company which saw ~100,000 downloads because their whatsapp campaign went viral. Its hard to achieve but it has been done. Vendor’s do not provide any metrics on the other hand tracking installs from your whatsapp campaign works the usual way.

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