Evolution of Collaboration v3.0
Evolution is a crazy story, no matter from which point of view one looks at it. It’s just that projecting time is a crazy idea in itself, and when this projection crosses a few millenniums, it just breaches the “contrast” barrier within our minds. On a shorter bandwidth, if we were to see the evolution of E-commerce, a projectile of two decades, it’s amazing how the profession of buying and selling has evolved, dramatically at one viewing plane and not at all when experienced at its core. Buying and selling have always remained a two-party transaction; nothing has ever changed in that domain, E-commerce just added another medium to facilitate the operation. But today something radically different is emerging, it’s the evolution of sharing economy. We are witnessing the birth of a higher intelligence in the business of buying and selling, its co-creation, as every individual gets networked in the web, we will see the emergence of singularity. Which unlike the modern notion of super humans is going to exhibit merger of duality, the buyer and seller into a singularity, which can be simultaneously a buyer and a seller? Not only this the merged entity can simultaneously deal with the virtual and the real, thereby we will be able to exist on multi-dimensions. It’s going to throw up a whole gamut of challenges, some we already see emerging, but this is just the tip of the iceberg. Within next 5 years, we will see the full display of opportunities emerging from the connected world. One of the first casualties is going to be the global economic eco-system. Most corporations and businesses are built on the Buyer — Seller model, they like to deal with opportunities by isolating them. They run their business via B2B and B2C cycles, by segregating customers from suppliers and so forth. This model of business will soon be redundant.
This evolutionary business model is taking us closer to how nature operates; there is no B2B or B2C in life’s activities. Everything is connected and interchangeable, every element plays several roles, it leads in some areas, its passive in other and is supportive in some, but is none the less completely integrated like an inseparable mesh. While we were evolving our businesses and processes, we needed to segregate and break complex processes to understand them. Unfortunately, post knowing them we forgot to rebuild the whole again. The result has cost us mindless exploitation of natural resources, to the point of absolute waste at times. Today we understand this better, and the emergence of the web has allowed us to distribute this knowledge across the planet at an unprecedented speed.
So what does this hypothesis say about ‘apples and oranges’! It puts forth an evolving marketplace that’s going to self-regulate its consumption eco-system, people will consume what they need based on what exactly they need. Producers are going to be spread all over the world and will be operating from the point of strength of their location on the planet, available resources around them and historical skills developed withing their societies and culture. It’s an incredible opportunity to create the entire consumption matrix much like nature’s consumption systems that’s optimised from the points as mentioned above of strength.
In the near future, if I need a music HiFI system or Bed to replace my old one, I will be able to describe what I need, and producers from around the world would be able to share what’s available. None of them might be holding stocks but will be able to create a product based on the needs and my unique requirements. It is going to be easy just to ask what we want, describe the qualities and the product would be assembled to meet the needs. It does not mean there will be any new product evolution. In fact, there will be rapid and tremendous development as the customer is continuously evolving and demanding new features, that’s the nature of Human Species, we experience, internalise and demand better, we grow and are always changing, that’s why a millennium in time looks like “crazy.”
this is Part2 of Mass Customisation — More to follow in part 3