Good analysis — just shows how our emotional triggers comes first before rational.

There are a couple of points I would like to add —

  1. If you are really happy buying stuff at Big Bazaar (meaning they sell good stuff at reasonable prices), you wouldn’t want a loyalty card to keep going back there.
  2. By buying this, you are forced to buy whatever quality of materials they sell and the service they provide for the next one year (not saying it will be bad).

I feel we lose a little bit of freedom of choice with these programs. I believe loyalty programs are a thing of the past. We should focus on customer satisfaction and providing best product (goods in this case).

    Rajendra Prasad Murakonda

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