Sep 2, 2018 · 1 min read
Good analysis — just shows how our emotional triggers comes first before rational.
There are a couple of points I would like to add —
- If you are really happy buying stuff at Big Bazaar (meaning they sell good stuff at reasonable prices), you wouldn’t want a loyalty card to keep going back there.
- By buying this, you are forced to buy whatever quality of materials they sell and the service they provide for the next one year (not saying it will be bad).
I feel we lose a little bit of freedom of choice with these programs. I believe loyalty programs are a thing of the past. We should focus on customer satisfaction and providing best product (goods in this case).