Solution to Assignment #1 Case Study # 2: Snapdeal

They can give most of the coupons for free and charge for premium coupons.

Premium categories could be discos, pubs, live shows, expensive items etc.

Can target a group like visiting colleges, large companies and give them great offers and charge for the premium coupons.

Partnering with the retailers, brands and chain stores and convince them to offer coupons as a value addition for their sale. which will boost their sale and coupons also get sold.

Partnering with business who are engaging and communicating with their customers(like banks etc) through SMS and make them offer coupons at the end of their message. It will be value added service.

Partnering with airways and make them offer coupons for every ticket purchase. We can target the premium coupon sale to this segment.

Through online advertisements we can ask customers to give missed calls for sending them coupons.