Raji KalraWait — what? There’s a difference between creators and influencers?Here’s a breakdon May, I had the pleasure of attending influenceTHIS in Toronto, Canada’s leading influencer and social marketing…Jun 28, 2019Jun 28, 2019
Raji KalraThe Direct-to-Consumer Revolution is Not a Trend, It’s Not a Moment, It’s the Future.Jonah Fay-Hurvitz, Head of Strategy at Red Antler spoke recently at the InfluenceThis Conference, and I wanted to summarize a few of the…Jun 23, 2019Jun 23, 2019
Raji KalraRetail as a Service: Where ‘Try Before You Buy’ Meets Hi-TechWhen Payless ShoeSource, RadioShack, and Sears joined 9,000 other retail businesses in closing their doors in 2017, the media proclaimed a…Jun 20, 2018Jun 20, 2018
Raji KalraWhy Every Retailer and Brand Needs an Amazon StrategyLast February the Globe and Mail reported that in December 2017 Amazon.com Inc. enjoyed its strongest quarterly sales growth in eight…Jun 9, 2018Jun 9, 2018
Raji KalraThe Continuous Rise of Performance Based Advertising PlatformsWe all know that digital advertising is the new norm, and has been since Strategy Analytics called it the fastest growing marketing…Jan 2, 2018Jan 2, 2018
Raji KalrainGoBeyond.AI: E-commerce MagazineLess Is More: How “Micro-Influencers” Are Transforming MarketingUntil recently, the motto of any ambitious business was “Go big or go home.” Now, thanks to the rise of micro-influencers, the marketplace…Dec 11, 2017Dec 11, 2017
Raji KalraYes, We Can — Or Can We?On November 4, 2008, after winning that year’s U.S. presidential election, Barack Obama gave a victory speech before a crowd of 240,000 in…Dec 11, 2017Dec 11, 2017