Responsive Web Design Is a Necessity
Websites promote you 24/7, No employee will do that.
Internet has become the greatest source of information, most individuals prefer to browse it to find various types of information. Thus, having a robust online presence is essential for any business to survive in this competitive market.
Responsive Design is a process that allows websites to have a fluid layout that adjusts itself to screen of any size.
With the increasing demand for mobile phones and tablets among people, it becomes necessary to have a responsive web design that works perfectly across every device.
What is Responsive Web Design?
Responsive web design is an approach that allows design & development to respond according to the user’s behavior, screen size, & platform.
It contains a mix of flexible grids & layouts. Before, when responsive design was not famous, designers used to make a “Desktop Version” & a “Mobile Version” of the same website.
However, this approach couldn’t catch up with the efficiency and less-complexity of responsive design.
Responsive web design brings several benefits for business, we have listed some of them below:
Improved SEO
Design of a website & Search Engine Optimization(SEO) works hand-to-hand. It’s very important for businesses to understand the worth of SEO in the web design process. An SEO Friendly design tends to bring invaluable Organic traffic to your website.
Your website may be drizzling & engaging but if it’s not SEO friendly then you are restricting it to reap the benefits of capabilities of major search engines to locate your content.
When your Website is Responsive it tends to decrease the bounce rate and improve site usability. Time invested by users on your web pages is a key factor to rank your website by google.
A website for all users
Content is king still holds true in the online marketplace. But when the content doesn’t reach your target audience its value gets obsolete.
Not having a responsive website can restrict you from having a hold on a large number of audiences using either a tablet computer, iPad, or mobile phone to access the Web.
Therefore, it becomes important for your business to have a responsive website that works perfectly across every device.
It might be costly to opt for having a responsive website but it certainly going to increase your company’s visibility as it would work on every device and widen your range.
Increase Sales and Conversion rates
Another advantage of responsive design is that client has an improved site understanding as there is no requirement for redirection. Utilization of normalized Templates (CSS) across gadgets and a unified design approach will likewise make a reliable look and feel.
Steady client experience positively affects your conversion rates as users know about route and site or framework use across different gadgets.
Responsive plan eliminates barriers that having multiple sites can have in present, let’s say, in usefulness, execution, and steady look and feel.
Centralize your analytics and reporting
A single responsive site implies that you no longer need to follow client’s journey, Conversion rate, channels, and redirections between your websites. Website inspecting tools like Google Analytics are presently upgraded to deal with various gadgets.
All tracking and analytics records across multiple devices can be condensed into a single report, allowing you easy and simple monitoring.
Save Time and Cost on Site development/ management
Taking less time in the development process comparing that of developing a separate stand-alone bespoke mobile app is the primary advantage of responsive web design.
Moreover, clients will find it much easier to manage one version of website for every device.
As websites require timely upgradation, managing multiple websites can be hectic and surely very costly.
Opting for responsive design might hurt pocket but you will be highly satisfied with the choice in long run. Developing separate websites and managing them both are completely different scenarios.
Conclusion
Responsive design assists you to stay ahead in the marketplace. As the interest for media-rich web & mobile applications is constantly increasing, a few significant ramifications must be addressed; development and support costs, better visibility in search engines, and high conversion rates.
With the expansion in sales of tablets and mobile devices, responsive design becomes critical to keep up in front of your rivals and take hold of the marketplace.
The trend of responsive design is amazing and inevitable to stay in the market for the long run.
