Of New Beginnings-My tryst with Digital Marketing
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.They went out and happened to things.”~Leonardo Da Vinci

It all starts out with a situation. A 30 something looking for an anchor- in the ever-changing world of dilemmas. Here I was, freshly migrated to a new country, trying to secure a foothold financially and looking for stability-in my personal life and career. I had moved to Sydney from India. A change was obviously in order. A new place, a need to start, from scratch. I was into I.T. but I had a feeling I needed to switch industries.
A new phase in life calls for change (read innovation). To my angst I found out that the job market was down in my new country. The ideal jobs were few and far between. I was in dire need of a skill overhaul. The typical situation that millions of others might be in right now. Its uncanny how single situation can bind people across the world. Then again, the challenging situations and the personal demons we must face, transform us from feeble beings to achievers!
Replacing the old with the new is something we humans are well adapted to. I scanned through a myriad of options. I was open to learning. There were so many options to choose from that I was almost blinded. I was concerned about the flexibility that any online course would offer me time wise and weather it makes me hire-ready. I was also anxious about putting my money in the right place.
After much rumination, I honed on in one option- ‘Digital Marketing’. ‘Digital Marketing’ is a platform that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow: Search engine optimization (SEO), search engine marketing (SEM), social media, e-commerce, email marketing, automation, content management and curation, web development, web design, copywriting and editing, analytics. The pay is decent, and you can be as creative as you can. It fit my bill perfectly! I came across Udacity through one of its campaigns on Facebook and I was convinced this is exactly what I was looking for!
Udacity’s ‘Digital Marketing Nanodegree Program’ is for digital marketing aficionados like me who wants to kick start a career in digital marketing or wants to gain expertise in this field. It gives a comprehensive 360 degree overview of the Digital Marketing landscape with real life campaigns and holistic examples .Udacity, in collaboration with Google Analytics, Facebook, Hootsuite, Hubspot, MailChimp, Moz offers you free tools to work with in your real life campaigns/ projects along with access to fun interactions with your fellow classmates/mentors through Slack and also be market ready for your next hot job in Digital Marketing!
Here I am now, well on my way to being a star in the Digital Marketing Universe. Thanks to Udacity for leading the way!
