An Introduction to Google Tag Manager for Beginners

Google Tag Manager is a tool that allows you to add and manage various types of code snippets (called “tags”) on your website without needing to make changes to the website’s code directly.

• It allows you to easily add tracking codes for Google Analytics, conversion tracking codes for advertising campaigns, or other types of code that you want to use to gather data or add functionality to your website.
• It enables you to add, edit, and remove tags from your website in a user-friendly interface, making it easier to make changes and track results.
• It eliminates the need for making changes to the website’s code directly and makes it easier for website owners to add and manage different types of code snippets on their website.
• It allows you to test, debug, and deploy your tags and trigger on your website, without making changes to the website code.
• It is a useful tool for website owners, digital marketers, and developers.
• It is free to use and can be integrated with various marketing and analytics tools.
• It allows you to manage all your website tracking in one place.
• It enables you to control access to your container by creating user accounts and roles.

Here we will cover some basic questions about Google tag manager(GTM)

Is Google Tag Manager free?

Yes, Google Tag Manager is a free tool offered by Google.

What is not a GTM?

Google Tag Manager is not a tool for creating or editing website content, design, or code, hosting or domain management, email campaigns, social media, e-commerce, CRM or SEO management.

Does GTM replace Google analytics?

No, Google Tag Manager does not replace Google Analytics. They are two separate tools that can be used together to track and analyze data for your website.

GTM vs Facebook Meta Pixel

Both GTM and Facebook pixel are important for tracking and analyzing data for your website but they serve different purposes. GTM is a more general tool that can be used to manage different types of tags and triggers, while Facebook Pixel is specifically designed for tracking and analyzing data for Facebook ads.

Is Google Tag Manager GDPR compliant?

GTM is not inherently GDPR compliant, but it offers features that can help website owners ensure compliance.

Does GTM slow down my website?

Google Tag Manager is designed to not slow down your website. The tags added through GTM are loaded asynchronously, which means that they do not block the loading of other elements on the page.

Does Google Tag Manager Use Cookies?

By default, GTM does not use cookies to store information about a user’s interactions with a website, as it serves as a bridge between the website and the marketing or analytics tools that are installed. GTM does not collect or store any personal data about website visitors. However, the third-party tools that are installed through GTM may use cookies to store information and process personally identifiable information (PII) about website visitors

Reach me out if you want to know more or you need any help implimenting google tag manager on your website — Raj Maliyala