raj mohan tellaEffective branding means a higher mind share?It’s all in the mind. How true is that? Well let’s just begin by checking out answers for some simple questions:May 12, 2018May 12, 2018
raj mohan tellaWho don’t know what they don’t knowInteresting that there are many things we do not know as entrepreneurs, marketers and dreamers. The catch though, is you or your teams have…Nov 1, 2017Nov 1, 2017
raj mohan tellaHow to keep your startup, not lose itA relevant advice? No, actually observations that have immediacy. Those, which can possibly help the startup world to hold on to their…Jul 3, 2017Jul 3, 2017
raj mohan tellaDoes your business need a strap line?Yes. If you would like to do the following:Jun 12, 2017Jun 12, 2017
raj mohan tellaWither headline writer after Twitter?Has Twitter killed the great headline writer or has it made everyone believe that great headlines come in 140 characters? Or do both exist…Jun 7, 2017Jun 7, 2017
raj mohan tellaI lived in the time of Achilles…Can we brand time? Say an epoch — can it be remembered by unique descriptions which reflect the prevailing myths, stories for posterity or…Jan 2, 2017Jan 2, 2017
raj mohan tellaIt is not always raining in Cherrapunjee!A few weeks ago I was in Cherrapunjee in Meghalaya (North Eastern State in India). A pristine place originally inhabited by the happy and…Dec 13, 2016Dec 13, 2016
raj mohan tellaWe will do branding for our startup from tomorrow“What you are telling us about start up branding is aspirational. It is something we want to have, but …”, said two entrepreneurs who had…Nov 21, 2016Nov 21, 2016
raj mohan tellaHollywood has some secrets to startup branding?Today, tomorrow? Really when does one begin branding a start up? Is there a right time to brand a startup?Nov 10, 2016Nov 10, 2016
raj mohan tellaNo corporate brand? Sad you will miss these…What happens when you give low priority to creating a corporate brand? Like you don’t give it the importance a corporate brand rightfully…Nov 10, 2016Nov 10, 2016
