I am a third generation entrepreneur and I haven’t a clue what marketing is and was about when I started the Exports business for my family firm manufacturing ‘bobbypins’. I was just thrown at the deep end, told to go to different countries, with the complete knowledge of my product. That complete knowledge gave me the edge on how to fine tune my responses to customers and their questions and suggestions.
I absolutely love the way you’ve explained the concept of Marketing in your article. Kudos! Great work!