I so agree with this thought process, David.
It’s been proven time and again that, although brilliant ideas will make you a billionaire for sure, it’s the time-tested products and processes where the wealth is created..
In my case, making and selling bobbypins, is a product and progress requiring not a lot of scientific knowledge and know-how. It is replicable by anybody. But they way decide to do it differently from the competition is always solve problems of the end consumer. Give them what they want and they will stay loyal to your brand and company.
Cheers mate! ☺