Rakesh ShuklaHow do you start creating a $100 Million business on a $5 Million debt with 0 employees I Talk at…This is my third entrepreneurial innings. With the first, I managed to create a bootstrapped world leader called TWB or The Writers Block…Jan 1, 2019Jan 1, 2019
Rakesh ShuklaLife lessons I learned from my catastrophic failureWhat I learned from catastrophic failure and why was it the best thing that happened to meDec 30, 2018Dec 30, 2018
Rakesh ShuklaMoving Technical Managers to Management Roles: Leadership Transformations by TWB_Technical Managers moving into Management roles is a script that plays out every day in large tech companies. Managers with the best…Jun 7, 2018Jun 7, 2018
Rakesh ShuklaFinding Purpose and Meaning in Work: Growth and Transformation in the LeadershipDreading work is common. That’s why weekends were invented. Ah, it’s the weekend! Oh, it’s Monday!! Or you have a new assignment or a new…Jan 2, 2018Jan 2, 2018
Rakesh ShuklaGreat storytelling for business leadership: What makes listeners connect?How many of your management team are true leaders — those who can inspire the organization, set a vision, teach important lessons, define…Dec 31, 2017Dec 31, 2017
Rakesh ShuklaCreating a Brand Centric company: Branding for Technology by Rakesh Shukla (Part 4 of 5)A Brand-Centric company is different than a Product-Centric company in how it creates and delivers value. We’ve seen a 7 step process on…Dec 31, 20171Dec 31, 20171
Rakesh Shukla7 steps for creating a powerful technology brand: Branding for Technology (Part 3 of 5) by Rakesh…Discussing branding for technology, we’ve seen earlier what makes a brand — the idea of brand promise and lessons from FMCG branding for…Dec 31, 2017Dec 31, 2017
Rakesh ShuklaLessons from FMCG branding: Branding for Technology (Part 2 of 5) by Rakesh ShuklaBecause the brand concept evolved in the consumer goods markets it is no reason to reject it in business-to-business technology markets…Dec 31, 2017Dec 31, 2017
Rakesh ShuklaEssentials of Technology Branding: Branding for High-Tech (Part I of 5) by Rakesh ShuklaA high-tech company’s brand is not the product name, not the logo, not the tagline, nor brand colours. All these are associated with the…Dec 31, 20172Dec 31, 20172
Rakesh ShuklaThe experience of dying well, most of all teaches you, to live well.A few weeks I discovered a growth/tumour on my lowest right rib. Painful to touch. I was having a haircut when I first felt it. I finished…Jun 24, 2017Jun 24, 2017