Rakesh Shukla – Medium

Rakesh Shukla

Rakesh Shukla

How do you start creating a $100 Million business on a $5 Million debt with 0 employees I Talk at…

This is my third entrepreneurial innings. With the first, I managed to create a bootstrapped world leader called TWB or The Writers Block…

Jan 1, 2019

How do you start creating a $100 Million business on a $5 Million debt with 0 employees I Talk at…

Jan 1, 2019

Rakesh Shukla

Life lessons I learned from my catastrophic failure

What I learned from catastrophic failure and why was it the best thing that happened to me

Dec 30, 2018

Life lessons I learned from my catastrophic failure

Dec 30, 2018

Rakesh Shukla

Moving Technical Managers to Management Roles: Leadership Transformations by TWB_

Technical Managers moving into Management roles is a script that plays out every day in large tech companies. Managers with the best…

Jun 7, 2018

Moving Technical Managers to Management Roles: Leadership Transformations by TWB_

Jun 7, 2018

Rakesh Shukla

Finding Purpose and Meaning in Work: Growth and Transformation in the Leadership

Dreading work is common. That’s why weekends were invented. Ah, it’s the weekend! Oh, it’s Monday!! Or you have a new assignment or a new…

Jan 2, 2018

Finding Purpose and Meaning in Work: Growth and Transformation in the Leadership

Jan 2, 2018

Rakesh Shukla

Great storytelling for business leadership: What makes listeners connect?

How many of your management team are true leaders — those who can inspire the organization, set a vision, teach important lessons, define…

Dec 31, 2017

Great storytelling for business leadership: What makes listeners connect?

Dec 31, 2017

Rakesh Shukla

Creating a Brand Centric company: Branding for Technology by Rakesh Shukla (Part 4 of 5)

A Brand-Centric company is different than a Product-Centric company in how it creates and delivers value. We’ve seen a 7 step process on…

Dec 31, 2017

Dec 31, 2017

Rakesh Shukla

7 steps for creating a powerful technology brand: Branding for Technology (Part 3 of 5) by Rakesh…

Discussing branding for technology, we’ve seen earlier what makes a brand — the idea of brand promise and lessons from FMCG branding for…

Dec 31, 2017

Dec 31, 2017

Rakesh Shukla

Lessons from FMCG branding: Branding for Technology (Part 2 of 5) by Rakesh Shukla

Because the brand concept evolved in the consumer goods markets it is no reason to reject it in business-to-business technology markets…

Dec 31, 2017

Lessons from FMCG branding: Branding for Technology (Part 2 of 5) by Rakesh Shukla

Dec 31, 2017

Rakesh Shukla

Essentials of Technology Branding: Branding for High-Tech (Part I of 5) by Rakesh Shukla

A high-tech company’s brand is not the product name, not the logo, not the tagline, nor brand colours. All these are associated with the…

Dec 31, 2017

Essentials of Technology Branding: Branding for High-Tech (Part I of 5) by Rakesh Shukla

Dec 31, 2017

Rakesh Shukla

The experience of dying well, most of all teaches you, to live well.

A few weeks I discovered a growth/tumour on my lowest right rib. Painful to touch. I was having a haircut when I first felt it. I finished…

Jun 24, 2017

The experience of dying well, most of all teaches you, to live well.

Jun 24, 2017

Rakesh Shukla

Rakesh Shukla

Founder & CEO of TWB_ which provides technology, learning and business content across the globe. Founder of VOSD, the world’s largest dog rescue. TEDx speaker.

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