Rakhi Jain

raft…uld have been way stronger if I had tested it with some potential customers in 1-on-1 user studies. This is how some great design schools like Tradecraft teach students to conduct unsolicited redesigns: design > test with customers > design again.

“Even if you think you know who your users are, it’s important to do the research to verify. Otherwise, you may be building the right thing for the wrong people.”

When you show clients your work, they are often insecure because they don’t know how to talk about it. So be gracious and compassionate with them.