GENERAL OVERVIEW OF THE FIELD OF UX DESIGN
“I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” — Don Norman
Don Norman’s invention of the word, User Experience, has made it easy for us to create our own definition based on professional and personal experiences. Here is a video of Don Norman explaining how he coined the word User Experience.
First lets take a look at what design is. Design, according to designing for the digital age by Kim Goodwin, is the craft of visualizing concrete solutions that serve human needs and goals with certain constraints. Now lets take a look at what UX is. According to User testing , User Experience, or UX for short, encompasses all aspects of the end-user’s interaction with the company, its services and its products. When these two definition collides, it results in a high-quality user experience.
User experience overlaps each elements from prototyping to visual design development to content strategy and all others that falls in between. User Experience plays a vital role in the end product. Without the presence of a good User Experience designer, website that gives users problems with uploads, submission, account creation and difficulty in navigating the site can and will leave users with negative feelings and that can affect the company’s profits.
User Experience is not always about technology but it is used in our every day life from dinning at restaurants to shopping at department stores to grocery shopping. For example, our favorite restaurant is named our favorite for a reason. It has met or surpassed our emotional and physical expectation consistently from the ambiance to food tasting to the overall guest service from the servers. Also chances are the managers or business owners collect data to improve on the experiences of each guest. The managers or business owners in this case are the user experience designers.
I will like to conclude with Walt Disney. Two of the many reasons why he was successful:
- He believed in being an innovator
- He always exceeded the guest expectations by asking questions, listening to them to better improve the experiences of everyone
UX designers are in some ways like the Walt Disney, Don Norman and all the greats of the past, present and future. UX strives to make experiences greater by focusing first on human needs and then integrating it with technology.