A lightbulb is not an idea!

How images support your text

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Why do some images support a text better than others? Let’s start with a quick example:

Creativity is the ability to imagine something that isn’t there — yet. Its core ingredient are ideas. An idea is a new thought that springs up from existing knowledge. Thoughts collide — something “clicks” in our mind.

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If you want more ideas, it helps to have more knowledge. We first immerse ourselves in a topic and learn about a subject as much as possible. The more thoughts we have on what is, the likelier it is that some of them combine to an image of what could be.

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The typical creative cycle has two parts: to take in knowledge and then let your mind do its associative magic. Creative work is basically like breathing. We take in information and emit new ideas.

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Now let’s get back to what makes a good illustration! How did the images above help me make my point? How did they support the text?

I love to draw and write about art, design, and the rest. http://ralphammer.com Munich, Germany

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