Create A One Pager To Pitch Your Startup To Investors
A one-pager is essentially a written pitch of your company. It is a simple and short document that gives a high-level overview of a product, service, or a business. It is like a modern version of a brochure.
Investors often see your one-pager; as the executive summary of your project. It is at-a-glance a fact sheet summarizing every important point about your business. One pager is used for promoting your business or what you’re offering, your vision and why you stand out from the competition. It is also a presentation used internally when discussing your venture with other partner and investors. When you want to pitch your business, most people probably listen half or won’t listen to you at all. Presenting yourself with a bulk of the paper is not going to work in the 21st century. There are many online tools that help to build your startups. You should pick a platform that lets you keep your one-pager up to date.
One-Pager Examples:
One-pager is a visual presentation. It is an easy and quick way to present your ideas instead of having to read many pages of documentation. Use different colors and/or copy to individualize each section.
Uses of One-Pager:
One-pager is needed to succinctly convey your message to your target audience.
- Summarize the project in single scroll page
- Advertise your local business to other surrounding businesses
- Show an overview of a product or services to investors
- Summarize your vision and plans
- Analyze how you stand from the competition
- Allow printout of a one-page synopsis of your product to show to others
- Create and establish a visual brand focus
The main objectives of one-pager are to make a personal statement about what you want to deliver to others- what you’re offering- how you’re going about it- what is your vision, final thought- and why you stand out from the competitors?
What Not To DO
Create one-pager in such a way that your audience will understand clearly about the literature from your one pager.
- Don’t explain too much; you are not retelling the story
- Don’t keep too many images
- Don’t think writing half a page will give it the best impression — make proper use of quotes and images.
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