Rameez TaseinANTENNAMulan Opening Weekend: How did it impact Disney+?Mulan, released on September 4, was the first-of-its-kind in terms of release strategy: not only were users required to Subscribe to…Sep 18, 2020Sep 18, 2020
Rameez TaseinANTENNANFL 2020 Season Kickoff: Will CBS All Access repeat last season’s success?The 2020 NFL Season kicked off yesterday with a matchup between the Houston Texans and the Kansas City Chiefs. While this game wasn’t…Sep 12, 2020Sep 12, 2020
Rameez TaseinANTENNADisney+, Hamilton, and the Future of the Feature FilmThe data in this story was originally featured by Rich Greenfield and Brandon Ross from LightShed Partners on August 10, 2020.Aug 11, 2020Aug 11, 2020
Rameez TaseOne Year Into Building ANTENNA: A Look Backwards & ForwardsThis post is a public version of ANTENNA’s internal strategy; we have only sparingly omitted details. I’ve often found that the “startup…Jul 28, 2020Jul 28, 2020
Rameez TaseinANTENNAQuibi Trial Conversion Rates vs. the Streaming MarketOur data shows that Quibi’s Trial Conversion Rate on the bulk of it’s 90-day free Trials was 27%. That’s more than 3X initial reports from…Jul 21, 2020Jul 21, 2020
Rameez TaseinANTENNAThe *Real* Impact of Hamilton for Disney+Disney+ made a splash when it announced that it would suspend its 7-day free Trial ahead of its July 3 release of Hamilton. A few days…Jul 10, 2020Jul 10, 2020
Rameez TaseinANTENNAThe case of the “Winback”This post originally appeared in Eric Peckham’s ‘Monetizing Media’ newsletter on July 3, 2020.Jul 8, 2020Jul 8, 2020
Rameez TaseinANTENNABetween the SVOD boom and the pay-TV bust: how have virtual MVPDs fared through COVID-19?Record pay-TV cord cuttingJul 1, 2020Jul 1, 2020
Rameez TaseinANTENNALoyalty becomes a “sticking point” in a competitive streaming environmentMuch of the coverage on streaming services focuses on total Subscriber growth. Often, total Subscribers is the only publicly available…Jun 8, 2020Jun 8, 2020
Rameez TaseinANTENNAPremium Entertainment Streaming Services during COVID-19Streaming usage has seen a massive increase in the face of COVID-19 and the accompanying shelter-in-place orders across the globe — even…May 11, 2020May 11, 2020