Sketchnoting 10: Good to Great by Jim Collins

Here’s my sketch capturing key points from Good to Great by Jim Collins.

For people interested in patterns that characterize great companies and their transition from a good company to a great company, this book is an insightful read. I found the hedgehog concept, BHAG (big hairy audacious goals) and the Stockdale paradox fascinating. Here is Stockdale’s quote from the book: “This is a very important lesson. You must never confuse faith that you will prevail in the end — which you can never afford to lose — with the discipline to confront the most brutal facts of your current reality, whatever they might be.”

This note is a part of a series that captures my attempt to become a better product manager by combining the things I love: product, art and writing.