Sketchnoting 11: Crossing the Chasm by Geoffrey Moore

This note is a part of a series that captures my attempt to become a better product manager by combining the things I love: product, art and writing.

Here’s my sketch on yet another classic, ‘Crossing the Chasm’ by Geoffrey Moore, especially if you are interested in enterprise product management:

The book talks about the chasm that products fall into when scaling from an early market of technology enthusiasts and visionaries to a market of more conservative customers that refer one another to adopt a product and prefer to adopt the market leader. The book then details the strategy needed (dominate a niche market) to cross the chasm and capture the early and late adopters.