Sketchnoting 19: Jobs to be done by Anthony W. Ulwick

This note is a part of a series that captures my attempt to become a better product manager by combining the things I love: product, art and writing.

Jobs to be done is the latest book by Anthony Ulwick on the popular jobs to be done theory of product management. This is a tiny book packed with insights on jobs to be done theory, ways to implement it within the company and case studies that demonstrate the effectiveness of the theory when it comes to product innovation.