Rana MumtazWhy a PM should care about her product’s natural frequency of usageAs Product Managers, we constantly face the challenge of defining our KPIs. Setting KPIs is harder than most folks realize. Why is it so…Sep 12, 20192Sep 12, 20192
Rana MumtazWhy is Freemium Powerful?Freemium model provides a free product that provides enough value to a potential customer so they can evaluate if the product solves their…Sep 5, 2019Sep 5, 2019
Rana MumtazThree Principles for PMs to Consider when Building FreemiumHaving found success in free to play games and B2C products, Freemium business model is now gaining momentum within B2B SaaS businesses…Jul 31, 2019Jul 31, 2019
Rana MumtazUser Onboarding Unpacked!Onboarding is super important since this is the first time a user comes in contact with a product. A good experience can leave a lasting…Jun 25, 2019Jun 25, 2019
Rana MumtazinFuture VisionFive Traits an Effective Growth PMGrowth Product Management is a loaded and a misunderstood function in tech. It is even less clear to aspiring PMs, who are looking to…Apr 19, 2019Apr 19, 2019
Rana MumtazFailing in a safe spaceOver the weekend I was attending my son’s rowing club, Oakland Strokes, parents meeting, a statement by the head coach struck a chord with…Oct 13, 2018Oct 13, 2018
Rana MumtazWIP Conference 2017 — What I learnedI have been attending WIP events for the past 3 months. A friend had mentioned the community and recommended their events. I forced my self…Oct 24, 2017Oct 24, 2017
Rana MumtazChoosing between Angels and VCsYou have decided to take an entrepreneurial path and are trying to understand the whole fund raising process. Yes it is a process! It is a…Oct 23, 2017Oct 23, 2017
Rana MumtazinHackerNoon.comWhy Entrepreneurs make good Product ManagersI have been an entrepreneur, and worked with several product managers who have been entrepreneurs. Here are my insights on why…Oct 21, 2017Oct 21, 2017
Rana MumtazHow to Define True North of a ProductI have faced the challenge of defining a True North many times; As an entrepreneur as well as a product manager at B2C and B2B Companies. I…Oct 9, 2017Oct 9, 2017