Rana MumtazWhy a PM should care about her product’s natural frequency of usageAs Product Managers, we constantly face the challenge of defining our KPIs. Setting KPIs is harder than most folks realize. Why is it so…3 min read·Sep 12, 2019--2--2
Rana MumtazWhy is Freemium Powerful?Freemium model provides a free product that provides enough value to a potential customer so they can evaluate if the product solves their…4 min read·Sep 5, 2019----
Rana MumtazThree Principles for PMs to Consider when Building FreemiumHaving found success in free to play games and B2C products, Freemium business model is now gaining momentum within B2B SaaS businesses…2 min read·Jul 31, 2019----
Rana MumtazUser Onboarding Unpacked!Onboarding is super important since this is the first time a user comes in contact with a product. A good experience can leave a lasting…2 min read·Jun 25, 2019----
Rana MumtazinFuture VisionFive Traits an Effective Growth PMGrowth Product Management is a loaded and a misunderstood function in tech. It is even less clear to aspiring PMs, who are looking to…2 min read·Apr 19, 2019----
Rana MumtazFailing in a safe spaceOver the weekend I was attending my son’s rowing club, Oakland Strokes, parents meeting, a statement by the head coach struck a chord with…2 min read·Oct 13, 2018----
Rana MumtazWIP Conference 2017 — What I learnedI have been attending WIP events for the past 3 months. A friend had mentioned the community and recommended their events. I forced my self…2 min read·Oct 24, 2017----
Rana MumtazChoosing between Angels and VCsYou have decided to take an entrepreneurial path and are trying to understand the whole fund raising process. Yes it is a process! It is a…3 min read·Oct 23, 2017----
Rana MumtazinHackerNoon.comWhy Entrepreneurs make good Product ManagersI have been an entrepreneur, and worked with several product managers who have been entrepreneurs. Here are my insights on why…2 min read·Oct 21, 2017----
Rana MumtazHow to Define True North of a ProductI have faced the challenge of defining a True North many times; As an entrepreneur as well as a product manager at B2C and B2B Companies. I…2 min read·Oct 9, 2017----