Rand Fishkin – Medium

Rand Fishkin

The Final Chapter of My First Startup

I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But with a…

Oct 26, 2023

The Final Chapter of My First Startup

Oct 26, 2023

Which 3rd-Party Traffic Estimate Best Matches Google Analytics? — SparkToro

In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary…

Nov 22, 2022

Which 3rd-Party Traffic Estimate Best Matches Google Analytics? — SparkToro

Nov 22, 2022

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products — SparkToro

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…

Jun 14, 2022

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products — SparkToro

Jun 14, 2022

A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric.

Jul 11, 2018

A New, Free Tool to Determine the True Influence of a Twitter Account

Jul 11, 2018

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many…

Jun 7, 2018

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

Jun 7, 2018

Published in

cosgrrrl

Pushing Back Against Shame and Failure

(Including a story about Dungeons & Dragons)

May 29, 2018

Pushing Back Against Shame and Failure

May 29, 2018

New Data: How Google’s Organic & Paid CTRs Have Changed 2015–2018

There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of…

Apr 23, 2018

New Data: How Google’s Organic & Paid CTRs Have Changed 2015–2018

Apr 23, 2018

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web…

Apr 4, 2018

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Apr 4, 2018

Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

If you’re in the business of content marketing, I know you’ve seen advice like this:

Mar 26, 2018

Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

Mar 26, 2018

How to Choose a Startup Name that Reduces Marketing Friction

A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a…

Mar 16, 2018

How to Choose a Startup Name that Reduces Marketing Friction

Mar 16, 2018

Rand Fishkin

Rand Fishkin

Founder of SparkToro and Snackbar Studio, author of Lost & Founder, speaker, blogger, marketer, husband to @everywhereist

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