Rand Fishkin – Medium

Rand Fishkin

The Final Chapter of My First Startup

I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But with a…

13 min readOct 26, 2023

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The Final Chapter of My First Startup

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Rand Fishkin

Which 3rd-Party Traffic Estimate Best Matches Google Analytics? — SparkToro

In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary…

10 min readNov 22, 2022

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Which 3rd-Party Traffic Estimate Best Matches Google Analytics? — SparkToro

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Rand Fishkin

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products — SparkToro

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…

13 min readJun 14, 2022

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Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products — SparkToro

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Rand Fishkin

A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric.

3 min readJul 11, 2018

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A New, Free Tool to Determine the True Influence of a Twitter Account

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Rand Fishkin

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many…

10 min readJun 7, 2018

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SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

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Rand Fishkin
in
cosgrrrl

Pushing Back Against Shame and Failure

(Including a story about Dungeons & Dragons)

10 min readMay 29, 2018

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Pushing Back Against Shame and Failure

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Rand Fishkin

New Data: How Google’s Organic & Paid CTRs Have Changed 2015–2018

There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of…

4 min readApr 23, 2018

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New Data: How Google’s Organic & Paid CTRs Have Changed 2015–2018

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Rand Fishkin

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web…

4 min readApr 4, 2018

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New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

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Rand Fishkin

Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

If you’re in the business of content marketing, I know you’ve seen advice like this:

2 min readMar 26, 2018

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Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”

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Rand Fishkin

How to Choose a Startup Name that Reduces Marketing Friction

A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a…

6 min readMar 16, 2018

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How to Choose a Startup Name that Reduces Marketing Friction

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Rand Fishkin

Rand Fishkin

@SparkToro founder, author, speaker, blogger, husband to @everywhereist, tiny Backstage Capital/Techstars investor, & feminist. Formerly @Moz.

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