March Meta Mayhem
Murder on the Medium Express
I’ve been absent a lot here in February. Work has ramped up, and my whole family was hit with COVID, which took us out for a week.
March was when I would turn it around, get back on the horse. And I started it off with a bang with my first boosted story. What a way to get back in the game after a month of waning effort.
Then, last week, the great Account Obliteration of March 2024 hit, and many of my favorite authors disappeared from the platform like friends pushed off a cruise ship in the middle of the night.
The official word from Medium is that these accounts were caught up in a giant spring cleaning that attempted to wipe out the spam accounts and bots.
Funnily enough, today, the spam bots have very quickly and quite easily moved on to new accounts I haven’t seen targeted before.
So this leads me to “engagement” — and profiting from engagement.
Growth hacking?
Is it possible that the real-author accounts that were wiped weren’t caught up in an automated algorithm but instead identified for removal specifically because of their engagement level and approach and the impact it has on Medium’s bottom line?
