Paytm Insider is a event ticketing platform. It sells tickets for music, comedy, sports, movies and sells experiences through workshops, travel and more. It is also a digital events platform allowing event partners to run ticketed events online through streaming interactive video.

The challenge

Design for daily use

Paytm Insider is rapidly scaling and evolving as a business, from its history in live event ticketing, to movies, sports and interactive video and games.

For marketing, we wanted the large amount of daily work producing banners and emailers to be simplified, with improved consistency — empower all levels of designers to produce work…


Avengers: Infinity War features a powerful super villain: Thanos. The central plot follows him on his quest to kill half the population of the universe. He isn’t doing this for evil reasons though, his stated goal is to “restore balance” to the universe. Thanos sees overpopulation as a threat and believes the solution is to kill half of all creatures so the other half can live better on the available resources.

This brings up an important question: if he’s all powerful, why not grow more food and double the resources instead?

When we face a design problem, we often spend…


I’m not shy about my dislike of capitalism and productivity as end goals. Most questions around minimum wages, universal incomes, aleviating poverty, the gender wage gap, …, all surround an idea that there is a way to measure who deserves money.

But as long as people with money are the ones making decisions on who deserves it, it incentivices them to create rules that prove that they clearly deserve the money.

Capital gains: because your parents made money, you deserve money. Investments: because you have more money than you need to live, you deserve even more money.


I’m generally a big fan of data and all the wonderful things we can learn because of it. I love science, and discovery, and everything related, but I’ve been worrying recently about things we might not want to know.

Most of this stems from incorrectly labelling correlation with causation, but there’s a big change in data processing that could make those harder to distiguish — AI. With AI parsing our data in quantities that humans have no hope to understand, we stand to produce computers that will generate suggessions that even the creators of the programme cannot explain. …


I love difficult discussions. They take a large amount of brain power, they expose deeper-set feeling than people often express, and they are sometimes great opportunities to better question your beliefs.

As much as people might want to question themselves, the most common questions we use are generally those we already have answers to. Difficult discussions can give you questions you hadn’t posed to yourself. In the best case, they can make you go back over your beliefs and understand them better. In the worst however, because discussions are improvised, you can be forced to take a stance you don’t…


I’ve been thinking about divisiveness. We hear a lot about the world being divided, and conversations between sides being fewer. We fear the other side isn’t willing to concede, even on things that feel like common ground.

And it seems like the purpose of discussion is to share ideas. To bring people closer together and find common ground. If only we talked more, we’d see things from another’s perspective.

But I’m beginning to realise, I might have the whole thing backwards. Breeding divisiveness may be the whole point of discourse to begin with. …


I learned to like coffee in Australia. It’s not that I didn’t drink it before, or particularly disliked it, but Melbourne had great coffee and great baristas and I was introduced to a much greater variety of coffee than I ever had been before. With time, I learned to appreciate it. This is true of most food and drink, and to be fair, all art forms. Even if you already like something, learning more about it adds nuance and detail to your appreciation. And if you’re unsure, a good introduction could develop into a taste for something new. …


I’ve noticed an interesting trend in UI taking away confirm dialogs and replacing them with the ability to Undo. And I love it.

The standard for quite a while has been to interrupt flow by presenting the user with a popup that blocks everything and forces the user to confirm the thing that they just clicked. It seems silly when written out like that, but deleting can be a one-way street. When you programme to delete something, it’s gone and there isn’t any realistic way to un-delete something.

It seemed sensible then to confirm with a user, tell them there’s…


I have a chronic medical condition. It requires continual contact with my health insurance provider, scanning receipts, filling forms and keeping a track of reimbursements. None of that is hard, but it’s all fairly detailed. I also have a credit card with points to manage and multiple frequent flier accounts. Around the house, there’s bills to keep on top of, an inventory of unexciting things to track like cleaning liquids, and paper towels. For your car, tracking mileage, oil changes and having a working knowledge of your city so you can actually get around. If you use public transport, routes…


So the fight happened, and more recently Michael Phelps challenged Conor to a swimming race. Phelps, of course, is famous for trying to race a CGI shark and individually having as many olympic medals as the second most populated country in the world (yup, us).

The fight was interesting enough, but it was clear from the start the Conor was out of his depth. It’s not so much the he couldn’t fight Floyd, but that boxing is a sport, not a street-fight, and there are rules. Floyd, 50–0 veteran, knew exactly what to do to give Conor no space to…

Ashim D’Silva

Half sentence philosopher, and lover/hater of cake

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store