Awaken Your Brand
Be the best version of yourself
One night, Umar Al Faruqi who has defined himself as a teacher who always spreads his knowledge to others. At that time, he gave material about How to discover our personal brand.
There are 3 definitions that have different meanings, the first is a brand or a self identity, then branding is defined as the way we get a brand, and finally the personal branding as an identity and character inherent in us.
If you are not a brand, you are not a commodity — Robert Kiyosaki
This is several things about self attributes that are needed to our personal brand
Traits -> Works -> Values -> Skills -> Goals
Then there’s a brand values and 4 characteristic of a good brand,
- Authentic
- Relevant
- Consistent
- Commitment

Brand communication :
- strengthen your usp
- Focassion three keyword
- Craft brand statement
- Practice elevator pitch
- communicate with passion
How to inspire others to own color :
- verbal (7%)
- Vocal (38%)
- Visual (55%)

Aristotle’s “modes for persuasion” — otherwise known as rhetorical appeals — are known by the names of ethos, pathos, and logos. They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience.
Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.
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