Awaken Your Brand

Randra Iqbal
Nov 2 · 2 min read

Be the best version of yourself

One night, Umar Al Faruqi who has defined himself as a teacher who always spreads his knowledge to others. At that time, he gave material about How to discover our personal brand.
There are 3 definitions that have different meanings, the first is a brand or a self identity, then branding is defined as the way we get a brand, and finally the personal branding as an identity and character inherent in us.

If you are not a brand, you are not a commodity — Robert Kiyosaki

This is several things about self attributes that are needed to our personal brand

Traits -> Works -> Values -> Skills -> Goals

Then there’s a brand values and 4 characteristic of a good brand,

  1. Authentic
  2. Relevant
  3. Consistent
  4. Commitment
source : google.com

Brand communication :

  1. strengthen your usp
  2. Focassion three keyword
  3. Craft brand statement
  4. Practice elevator pitch
  5. communicate with passion

How to inspire others to own color :

  1. verbal (7%)
  2. Vocal (38%)
  3. Visual (55%)
source : google.com

Aristotle’s “modes for persuasion” — otherwise known as rhetorical appeals — are known by the names of ethos, pathos, and logos. They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience.

Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.

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Randra Iqbal

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Instagram : randraiqbal

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