Your product’s free clone is waiting for you

Image by Tony Webster

After you spend so much time and effort pushing to make something great, thoughtful, and simple you are happy and exited to share it with lots of people to benefit.

But then someone tells you:

“…freemium would be a better pricing model for your product. I really think I can clone the core features for {product} in a weekend.”

You try to shake it off, but it still gets to you because you care and have put so much of your soul into something.

Words are infectious. A statement like that seeps in and makes you think,

  • “Am I pricing this wrong…should it be free?”
  • “Can everything I’ve done be stolen in a weekend?”
  • “Did I just over complicate the whole thing?”

Whether or not any of that is true, the situation is all wrong. Yes, you should always take time to reflect on the work you’ve done to help make it better.

You need to put it into context from whence it came.

Was this statement intended to be helpful? No

Did the person express their thoughts in a caring way? No

Are they diminishing your work? Yes

Are they trying to make themselves equal or better though words instead of actions? Yes

etc.

The more you go over the situation, one word seems to sum up that individual’s premise: Arrogant

Arrogance is very common with beginners. They feel they can rebuild the world in 90 days and it would be better.

A friend of mine, Justin Jackson, wrote a great article well worth the read.

One of the many valuable things stated is:

But even worse, they reduce your ability to make great stuff.

Which brings up a good point. The more you focus on the words of arrogance, the more you reduce your ability to make great stuff.


The awesome team at Baremetrics put together a calculator to determine if you should build vs buy.

Assuming it could be cloned completely in 1 weekend, I entered the cost of Know Priorities ($12/mo, or $144/yr) and stated that a quality engineer somewhere would be willing to work for $5k/yr.

The results scream “don’t build it”, you’ll lose $20/year.

Making it more realistic with a $70k engineer just means you loose $2k/year.

But, what if that person is right to some degree. Sure, it actually takes them some time (more than a weekend) but then they offer it up for free. Won’t that undercutting starve your business?

First off, no it shouldn’t. Yes, their price will be lower. But check this out, if they charge $0 and it costs even $1 to make it…they loose money. That’s not sustainable.


Here is another way to look at it. Take Ghost, a very popular blogging software for example.

Their prices range from $19 — $199/month.

The whole product is open source and free.

You can deploy the OS product to Azure in a few clicks.

Yet, they still provide a valuable service and make money.

They even compare self-hosting it versus using their service.

They do just fine and are even growing.


In the end,

Reflect, shake it off, and be great