Why Music Videos Still Matter in the Age of Streaming.

RandyBongo
4 min readJan 4, 2024

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As a music enthusiast, I have always been fascinated by the impact of music videos on the industry. In recent years, with the rise of streaming services, many have questioned the relevance of music videos. However, I strongly believe that music videos still matter, and in this article, I will provide an in-depth analysis of why.

Introduction to the importance of music videos

Music videos have been an important aspect of the music industry since the 1980s. They allow musicians to showcase their creativity and tell a story through visuals. Music videos also provide an opportunity for musicians to connect with their audience on a deeper level. In today’s digital age, music videos have become more important than ever before. With the rise of social media and streaming services, music videos have the potential to reach a global audience in a matter of seconds.

The evolution of music videos

The evolution of music videos has been nothing short of remarkable. From the early days of MTV to the present day, music videos have undergone significant changes. In the beginning, music videos were simple and straightforward. However, as technology progressed, music videos became more complex and visually stunning. Today, music videos are a combination of music, art, and storytelling.

The impact of streaming on music videos

Streaming services have had a significant impact on the music industry, including music videos. With the rise of streaming services, music videos have become more accessible than ever before. Fans can now watch music videos on their smartphones, tablets, and laptops. This has made it easier for musicians to reach a global audience and promote their music.

How music videos add value to a musician’s brand

Music videos are an essential part of a musician’s brand. They allow the musician to showcase their creativity and connect with their audience on a deeper level. Music videos also provide an opportunity for musicians to express themselves and tell their stories. A well-crafted music video can help a musician stand out in a crowded industry and attract new fans.

The role of music videos in promoting music

Music videos play a crucial role in promoting music. They provide a visual representation of the music, which can help attract new fans. Music videos also provide an opportunity for musicians to showcase their personality and style. A well-crafted music video can help a musician stand out in a crowded industry and attract new fans..

How to create a music video — using a free music video maker

Creating a music video has never been easier. There are many free music video makers available online that allow musicians to create professional-looking music videos without breaking the bank. These free music video makers provide a simple and easy-to-use interface that allows musicians to add their music, images, and videos to create a unique and visually stunning music video. But they have not evolved and are now somewhat disposable soon after they are released

Using the BlockChain to create assets that tokenize and monetize your music video

The time has come for the music video to evolve and be more the just a “promo” clip for a particular song. Using a BlockChain a musician or label can create multiple assets from each music video and create tokens to use, engage, and trade within their ecosystems. This will take many forms but they will all have something in common…additional uses for the music video. It is an important and necessary step forward for the artists and the industry

Tips for creating a successful music video

Creating a successful music video requires careful planning and attention to detail. Here are some tips for creating a successful music video:

  1. Have a clear vision of what you want to achieve with your music video.
  2. Choose the right location for your music video.
  3. Use high-quality equipment to capture your video.
  4. Tell a story with your music video.
  5. Make sure your music video aligns with your brand and style.

Examples of successful music videos

There have been many successful music videos over the years. Here are some examples of music videos that have had a significant impact on the industry:

  1. Jamiroquai — Virtual Insanity
  2. Beyonce — Formation
  3. Radiohead — Just
  4. Weezer — Buddy Holly
  5. Kendrick Lamar — Humble
  6. Feist — 1234

The benefits of investing in a professional music video

Investing in a professional music video can have many benefits. A well-crafted music video can help a musician stand out in a crowded industry and attract new fans. It can also help the musician establish their brand and style. A professional music video can also help a musician increase their revenue by attracting more platforms to be seen on. And when they evolve with additional assets they will be able to generate income from the content itself — which will be more substantial than the meager royalties paid out by websites.

Conclusion — why music videos still matter in the age of streaming

In conclusion, music videos still matter in the age of streaming. They provide an opportunity for musicians to showcase their creativity and connect with their audience on a deeper level. Music videos also play a crucial role in promoting music and establishing a musician’s brand. With the rise of streaming services, music videos have become more accessible than ever before. They will continue to thrive if they evolve and become more than just promotional clips but become actual assets in your ecosystem. Here’s to the next wave of music videos and the incredible impact that will have going forward.

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