An Investment Thesis: Applied Machine Learning & The Future of Marketing

This post is a general overview of my thoughts on the future of marketing technology. For a more exhaustive and quantitative analysis of the Marketing Technology landscape in relation to machine-learning powered platforms, you can read Scott Brinker’s post here: http://chiefmartec.com/2015/04/im-sorry-marketing-software-still-flux/

In 2011, I was introduced to a startup called Sailthru. Back then, they were a young, Series A startup that had a neat “Forward to a Friend” email feature that was pivotal in our…