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This article is built on this statement “a general manager’s goal is to win titles”, but that is actually only a secondary goal. The primary goal of a GM is to make money and that is best accomplished by a winning team, not necessarily titles. When MLSE evaluates Ujiri it’s not whether he won a title it’s by how much money did the Raptors make.

MLSE would rather see 10 years of the playoffs and never a title than 1 title and 9 years of losing.

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