“From Crunching Numbers to Crafting Content: A Digital Marketer’s Journey from Accounting”

Ranjithkuttyadi
2 min readMay 29, 2024

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Welcome to my creative space, where analytical abilities combine with artistic expression, spread sheets become strategies, and numbers meet stories. I’m a digital marketing strategist with a degree in accounting, so I’ve travelled a unique route that combines the exciting world of marketing with the disciplined world of finance. I’ve travelled a special route that combines the dynamic area of marketing with the structured world of finance. Come along as I share my learning, advice, and experiences from this amazing journey. With the use of a strategy for digital marketing

An excellent Digital Marketing Strategist combines an analytical mindset with a deep understanding of the digital landscape, enabling them to create and implement successful marketing campaigns that drive business growth.

So these are the few steps to becoming a digital marketing strategist?

1. Understand audience and marketing goals:
First, make sure you understand the overall objectives of the company. What does the business want to accomplish with its efforts in digital marketing? Who is the target audience? What are their interests, demographics, and challenges?

2. SMM & SEO Management

It helps businesses communicate with their target audience, boost awareness of the brand, and increase conversation. Self-generated material posting, paid advertisements, influencer collaborations, and handling communities are just a few potential strategies. Self-generated material posting, paid advertisements, influencer collaborations, and handling communities are just a few potential strategies. Search Engine Optimization, also known as SEO, is the process of optimizing a website’s ranking in search engine results pages (SERPs) for specific keywords. This increases a natural (non-paid) traffic and visibility, allowing more potential buyers to discover the firm.

3. Stay updated and Innovative:
Keep up to date with the newest developments in technology, techniques that work, and the latest marketing trends. To keep a step ahead of the competition and support innovation in digital marketing efforts, try exploring fresh strategies, resources, and tactics.

I’ve learned to embrace the dual nature of my skill set as a digital marketer with an accounting background, combining the creativity of storytelling with the accuracy of data. This trip has been nothing short of thrilling, from analyzing figures to creating content. Through my blog, I wish to encourage other marketers from a variety of backgrounds to accept their talents and set off on their own innovative and creative digital journeys.

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