Ranjit Jayanandhan

I don’t know who said it first, but it so true. “Data-driven optimization taken to its extreme just leads to porn.” Don’t get me wrong, being data driven is great. But you know what’s even better? What’s better is …

In that sense, classical Design Thinking is like the new waterfall: too linear, too slow, too dumb. Full-Stack Design Thinking is more potent because it brings people from a range of disciplines — business strategists, technologists, product managers, human insights and interaction designers — together into a unified, weaponised, team that brings cross-disciplinary thinking to bear on a problem all at once.