Top Digital Marketing Company In Banglore
What Is The Definition Of Digital marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques.
It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, etc… and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP), including Google, Bing, Yahoo and other search engines.
What Do You Mean By Marketing?
“Marketing is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process”.
Marketing is about identifying and understanding your customer and giving them what they want. It’s not just about advertising and promoting your business.
The History Of Digital Marketing
The term ‘digital marketing’ was first used in the 1990s.
In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.
While the term ‘digital marketing’ may not have been used until the 1990s, digital marketing itself has roots in the mid-1980s .
Benefits of Digital Marketing
The firms have the benefit of attracting to customers in results that can be brought by a medium rapidly.
Online marketing gives a range to them of options to promote their business to the market.
With Digital Marketing, you can bring immediate value to the customer and to the business.
With it your business can develop its online marketing strategy for very little cost,
You can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business. And many other things.