The most overlooked growth hack: designing for emotions
Lisa Zeitlhuber

Some contradictions here:

…and no amount of advertising will ensure customer retention
While emotional design alone does not make a product great…

Though, if I have to choose, the former is much, much more important. Great marketing on a mediocre product can yield great profits (ie. some Apple products)

While its true the site has to look nice and professional, I feel that is just cherry on top of cake. The cake has to taste damn good for it to sell.

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