How did I come up with Paolino?

Bari, Italy where the panzerotti come from
In this post, I will tell you how I came up with the ideabe hind Paolino.

What is Paolino

As I explained in my previous post, I recently founded Paolino Panzerotti in London. After having worked for a couple of tech start-ups and taking on different jobs, I decided to pursue what I truly love doing: creating culinary experiences. (You can read more about my background here).

How did I come up with the idea? I first had the idea when I went to visit my best friend in Italy for the first time, back in December 2011. While I was there, I tried one traditional product, the panzerotto. I instantly fell in love at the first bite. What’s a panzerotto, you ask? It is essentially a fried pocket of pizza dough with different fillings, sweet or savoury.

With my friend Paolo (left) during my last trip to Italy, May 2016.

Since this visit, I was going back to Milan at least once a year, only to enjoy the goody and eating a panzerotto became a yearly treat. I felt very frustrated when I wasn’t able to find a similar product in London and had to wait every year to taste it. I grew the desire of being able to eat it whenever I wanted in London. This frustration led me on a year-long investigation across Italy to find all the secrets, particularly how to do it myself so that people in London could discover it and fall in love too. And my best friend’s name eventually became the inspiration for the business.

What I want to create at Paolino is an Italian inspired bakery, with panzerotti being the stars of what we do. ‘Inspired’ because I want to celebrate cultural diversity (a French, living in London, doing Italian stuff!) by adapting the recipe to suit customers here.

I am starting the business as a street food vendor in autumn 2016, and will open the first bakery type shop in winter 2017 (I will write another post on the roadmap, don’t be so impatient!)

Thank you for reading

You can connect with me on Twitter, Instagram and LinkedIn.

Raphael

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